The Sager & Master Legacy

Welcome to Tortoise Creek! Since the 1970s, the Master and Sager families have shared a deep friendship and business partnership, particularly in wine sales and marketing. This collaboration has seamlessly transitioned into the second generation, with the Sager family owning Winesellers Ltd., a national wine importing company, and the Master family, including Charlie Master, operating Master Wines. Together, they have successfully created and built wine brands like Tortoise Creek in California.

Since its inception in 1997, Tortoise Creek has been a testament to the power of partnership and shared ideals. Born from the collaborative vision of the Sager and Master families, this Mendocino winery has carved out a niche in the world of vibrant, sustainably produced wines. Every bottle is more than just a product—it is a celebration of nature’s bounty and a pledge to protect it. Crafted exclusively from certified organic grapes, Tortoise Creek wines embody a harmonious blend of artistry, care, and environmental stewardship.

Tortoise Creek is not just about creating exceptional wines; it is about championing the values that matter most. Conservation, organic farming, and the pursuit of excellence are etched into its identity. Whether you’re enjoying a glass on a quiet evening or sharing it with loved ones, Tortoise Creek wines serve as a reminder of the beauty that arises when families, nature, and passion come together to create something truly extraordinary.

Today, all Tortoise Creek wines are made with organic grapes. Tortoise Creek proudly donates 1% of our annual revenue to support tortoise and turtle conservation.